by MarkLives. How widespread is the practice in SA and what are media agencies doing to affect greater transparency with clients?
Tag archives: John Beale
The agency boss who wants to hit the reset button on media
by Herman Manson (@marklives) New MEC Cape Town MD John Beale thinks media agencies are in deep deep trouble, what with a dysfunctional revenue model and an old school obsession with traditional paid-for media, and that they will be toast in five to ten years if lots of things don’t drastically change — such as their business model, positioning and offering.