a The Media Report 2014 feature. Anton Harber writes on the fine balance that delivers autonomy in newsrooms, and enables journalists to produce more interesting, impactful and useful journalism.
Tag archives: Media Report
Media Report: Advertising in Africa’s biggest economy
a The Media Report 2014 feature by Gugu Mtshali. The advertising industry in Nigeria has seen significant maturation in both creativity and execution during the past 10 years. As recently as 2008, television commercials and outdoor advertising were more predominantly foreign in format.
Media Report: The beauty of effective OOH advertising in Africa
a The Media Report 2014 feature by Lyn Jones. Research shows that the returns to brands from outdoor advertising is not only booming, but that urban consumers across the continent think that this media beautifies their suburbs and neighbourhoods.