by Femi Otta. As internet access improves for more Nigerians, more channels to connect with consumers are rising.
an #OpenAfricaMag feature by Dianna Games. Despite its challenges, the country has, until recently, been a top emerging-market destination for investment.
by Remon Geyser. We were curious to see if ads that perform well in South Africa would perform just as well in other African countries.
by Herman Manson. HDI Youth Marketeers, the youth marketing consultancy, will soon be exiting its teens.
by Remon Geyser. In Nigeria, Ghana and Kenya, cellular network operators are growing in popularity among Facebook and Twitter users.
by Russell Southwood (@BalancingActAfr) In this video interview, Jeremy Doutte, CEO of Jumia Nigeria, talks about why it is one of the biggest retailers in Nigeria, online or offline.
a The Media Report 2014 feature by Gugu Mtshali. The advertising industry in Nigeria has seen significant maturation in both creativity and execution during the past 10 years. As recently as 2008, television commercials and outdoor advertising were more predominantly foreign in format.
by Herman Manson (@marklives) In this interview, Vicki Myburgh, entertainment and media industries leader for PwC South Africa, talks about the highlights from PwC’s recently released “Entertainment & Media Outlook: 2014-2018” report.
In this video interview, Russell Southwood (@BalancingActAfr) talks to Babatunde Olaifa, country manager for Perform for Nigeria, about Goal.com and its investment in African markets.
Russell Southwood talks to Olufunbi Folayi, Co-Founder, Passion Incubator, on his ‘nursery school’ for non-tech entrepreneurs.