by Femi Otta. As internet access improves for more Nigerians, more channels to connect with consumers are rising.
Tag archives: nigeria
#OpenAfrica: Investing in Nigeria — a guide for brands
an #OpenAfricaMag feature by Dianna Games. Despite its challenges, the country has, until recently, been a top emerging-market destination for investment.
Taking Flight: Africa on Chicken Licken’s “Great Dlamini”
by Remon Geyser. We were curious to see if ads that perform well in South Africa would perform just as well in other African countries.
In Africa, the youth is the market
by Herman Manson. HDI Youth Marketeers, the youth marketing consultancy, will soon be exiting its teens.
Talk Africa: The popularity of cellular networks in Pan-African social media
by Remon Geyser. In Nigeria, Ghana and Kenya, cellular network operators are growing in popularity among Facebook and Twitter users.
Smart Africa TV: The Nigerian e-store with over 1m customers
by Russell Southwood (@BalancingActAfr) In this video interview, Jeremy Doutte, CEO of Jumia Nigeria, talks about why it is one of the biggest retailers in Nigeria, online or offline.
Media Report: Advertising in Africa’s biggest economy
a The Media Report 2014 feature by Gugu Mtshali. The advertising industry in Nigeria has seen significant maturation in both creativity and execution during the past 10 years. As recently as 2008, television commercials and outdoor advertising were more predominantly foreign in format.
Interview: Vicki Myburgh on media revenue growth in SA, Nigeria and Kenya
by Herman Manson (@marklives) In this interview, Vicki Myburgh, entertainment and media industries leader for PwC South Africa, talks about the highlights from PwC’s recently released “Entertainment & Media Outlook: 2014-2018” report.
Smart Africa TV: Africa’s biggest football website
In this video interview, Russell Southwood (@BalancingActAfr) talks to Babatunde Olaifa, country manager for Perform for Nigeria, about Goal.com and its investment in African markets.
Smart Africa TV: Nigerian ‘nursery school’ for non-tech entrepreneurs
Russell Southwood talks to Olufunbi Folayi, Co-Founder, Passion Incubator, on his ‘nursery school’ for non-tech entrepreneurs.