by Sabrina Forbes. Youth engagement agency, andPeople, was born out of frustration with the youth marketing work done by SA’s big agencies.
Tag archives: youth market
On My Mind: Marketing pointers to understand young SA consumers
by Jerry Mpufane. South Africa has a unique demographic. But not for the reasons you think.
In Africa, the youth is the market
by Herman Manson. HDI Youth Marketeers, the youth marketing consultancy, will soon be exiting its teens.
For youth market mobile access to information and communication is the answer
Mobility no longer simply refers to motion, it has also come to describe the untethered use of technology on devices like smart phones, both of which seems to have come together in a perfect storm to enable the revolutions currently sweeping the Middle East and North Africa. Setting these revolutions in motion, is the youth, who organise and spread their message using social networks primarily accessed through mobile devices. These platforms are not only changing how young consumers engage with politics but also with commerce and one another.