SA youth worries; online grocery sales surge; and media allocation benchmarks — Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Tag archives: South African youth
SA’s young millennials: invincible, bright-eyed, money-saving big-earners
by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
South Africa’s youth more ‘culture creator’ than millennial
by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.
On My Mind: Marketing pointers to understand young SA consumers
by Jerry Mpufane. South Africa has a unique demographic. But not for the reasons you think.