by TJ Njozela. This whole generation shandies can be confusing, but it really helps brands talk to the right group to get them to cop their product.
by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and the impact they make on the world.
by MarkLives. Joe Public Shift’s “Generation Fluid” and Humanz’s “The state of influencer marketing in South Africa 2019”.
by MarkLives. Joe Public Shift’s “Generation Fluid” and Quintly’s “Facebook Study 2018”.
by MarkLives. Joe Public Shift’s “Generation Fluid” and BRP’s “2019 Special Report – Personalization”.
by MarkLives. Joe Public Shift’s “Generation Fluid”, Euromonitor’s “Consumer Health in SA” and HBR’s “The Event Marketing Evolution”.
by Julia Ahlfeldt. If millennials were hard to engage, Gen Zs are even harder. So what, then, can brands do to protect themselves?
by Julia Ahlfeldt. These are the important questions needed to be asked by brands intent on crossing the consumer chasm from those born after 1992 to those born before.
by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.