by TJ Njozela. This whole generation shandies can be confusing, but it really helps brands talk to the right group to get them to cop their product.
Tag archives: Gen Z
FastFoward: The future of power
by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and the impact they make on the world.
Market Research Wrap: Products of fluid integration
by MarkLives. Joe Public Shift’s “Generation Fluid” and Humanz’s “The state of influencer marketing in South Africa 2019”.
Market Research Wrap: The fluid nature of SA youth
by MarkLives. Joe Public Shift’s “Generation Fluid” and Quintly’s “Facebook Study 2018”.
Market Research Wrap: Connecting with the multitasking generation
by MarkLives. Joe Public Shift’s “Generation Fluid” and BRP’s “2019 Special Report – Personalization”.
Market Research Wrap: Understanding today’s youth market
by MarkLives. Joe Public Shift’s “Generation Fluid”, Euromonitor’s “Consumer Health in SA” and HBR’s “The Event Marketing Evolution”.
The CX-Files: Winning over Gen Z with AI & CX
by Julia Ahlfeldt. If millennials were hard to engage, Gen Zs are even harder. So what, then, can brands do to protect themselves?
The CX-Files: Is your brand ready for a youthquake?
by Julia Ahlfeldt. These are the important questions needed to be asked by brands intent on crossing the consumer chasm from those born after 1992 to those born before.
SA’s young millennials: invincible, bright-eyed, money-saving big-earners
by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
South Africa’s youth more ‘culture creator’ than millennial
by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.