by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to customers’ growing preference for online content and solutions that place the individual at the centre of the strategy.
Tag archives: personalisation
Market Research Wrap: Connecting with the multitasking generation
by MarkLives. Joe Public Shift’s “Generation Fluid” and BRP’s “2019 Special Report – Personalization”.
Shelf Life: Expectations for 2018
by Cheryl Hunter. This year, everything is about personalisation, integration and technology… not necessarily in that order.