by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to customers’ growing preference for online content and solutions that place the individual at the centre of the strategy.
by MarkLives. Joe Public Shift’s “Generation Fluid” and BRP’s “2019 Special Report – Personalization”.
by Cheryl Hunter. This year, everything is about personalisation, integration and technology… not necessarily in that order.