by Carey Finn. Animation studio Sea Monster’s commercial head and creative director talk about the potential of AR, VR, gaming and more for local brands.
Tag archives: augmented reality
Shelf Life: Expectations for 2018
by Cheryl Hunter. This year, everything is about personalisation, integration and technology… not necessarily in that order.
Media Future: Can VR become a billion-user platform?
by Arthur Goldstuck. Virtual reality is suddenly the flavour of the moment, for anything from product launches to test drives.
Shelf Life: Dove takes a Real Beauty Pledge to celebrate 60 years
Dove recommits to Real Beauty; Shazam launches AR for brands; and Techsys uses facial recognition for rewards — Cheryl Hunter’s weekly pick!
Ad of the Week: Through the virtual looking glass
by Oresti Patricios (@orestaki) Augmented reality (AR) is hardly a new concept – it’s been tried before and often the results have been gimmicky. But I think Appletiser’s AR “Appletiser Collectables” campaign for the “Months of Love” really works, for various reasons.