by Carey Finn. Animation studio Sea Monster’s commercial head and creative director talk about the potential of AR, VR, gaming and more for local brands.
by Cheryl Hunter. This year, everything is about personalisation, integration and technology… not necessarily in that order.
by Arthur Goldstuck. Virtual reality is suddenly the flavour of the moment, for anything from product launches to test drives.
Dove recommits to Real Beauty; Shazam launches AR for brands; and Techsys uses facial recognition for rewards — Cheryl Hunter’s weekly pick!
by Oresti Patricios (@orestaki) Augmented reality (AR) is hardly a new concept – it’s been tried before and often the results have been gimmicky. But I think Appletiser’s AR “Appletiser Collectables” campaign for the “Months of Love” really works, for various reasons.