by Carey Finn. Animation studio Sea Monster’s commercial head and creative director talk about the potential of AR, VR, gaming and more for local brands.
Tag archives: AR
Why Things Matter: Transferred — tangible vs intangible
by Marguerite Coetzee. What would a tangible material culture look like in an intangible world?
Digital transformation — biggest risk may be doing nothing at all
by Kim Penstone. Digital transformation — a phrase that strikes fear into the very heart and soul of anyone who isn’t a digital transformer. But not Fogg.
Media Future: Can VR become a billion-user platform?
by Arthur Goldstuck. Virtual reality is suddenly the flavour of the moment, for anything from product launches to test drives.
Shelf Life: Dove takes a Real Beauty Pledge to celebrate 60 years
Dove recommits to Real Beauty; Shazam launches AR for brands; and Techsys uses facial recognition for rewards — Cheryl Hunter’s weekly pick!
Media Redefined: The AR is dead, long live media planning
by Martin MacGregor (@MartMacG) Media investment is the largest line item in a marketing budget. Finance and procurement know this, and are putting marketing under increasing pressure to justify investment on audience reach, without demonstrating tangible impact on the business bottom line.