by Carey Finn. Animation studio Sea Monster’s commercial head and creative director talk about the potential of AR, VR, gaming and more for local brands.
by Marguerite Coetzee. What would a tangible material culture look like in an intangible world?
by Kim Penstone. Digital transformation — a phrase that strikes fear into the very heart and soul of anyone who isn’t a digital transformer. But not Fogg.
by Arthur Goldstuck. Virtual reality is suddenly the flavour of the moment, for anything from product launches to test drives.
Dove recommits to Real Beauty; Shazam launches AR for brands; and Techsys uses facial recognition for rewards — Cheryl Hunter’s weekly pick!
by Martin MacGregor (@MartMacG) Media investment is the largest line item in a marketing budget. Finance and procurement know this, and are putting marketing under increasing pressure to justify investment on audience reach, without demonstrating tangible impact on the business bottom line.