by Carey Finn. Animation studio Sea Monster’s commercial head and creative director talk about the potential of AR, VR, gaming and more for local brands.
Tag archives: VR
Why Things Matter: Transferred — tangible vs intangible
by Marguerite Coetzee. What would a tangible material culture look like in an intangible world?
Digital transformation — biggest risk may be doing nothing at all
by Kim Penstone. Digital transformation — a phrase that strikes fear into the very heart and soul of anyone who isn’t a digital transformer. But not Fogg.
Media Future: Can VR become a billion-user platform?
by Arthur Goldstuck. Virtual reality is suddenly the flavour of the moment, for anything from product launches to test drives.
Brand Experience: VR — let’s get real
by Mike Silver. Previously ‘x’ has included flash mobs, vending machines and the elusive other Vs (viral video). Today, VR is it for brand teams.