by Kim Penstone. Digital transformation — a phrase that strikes fear into the very heart and soul of anyone who isn’t a digital transformer. But not Fogg.
by Herman Manson (@marklives) Prakash Patel has opened a Cape Town office for Fogg Experiential Design, the well-known Johannesburg-based digital and data-driven design agency launched in 2005 by Shervin Pruthab.
Prezence CEO Prakash Patel and Deputy MD George Reed have both resigned from the agency. Patel leaves at the end of February and Reed at the end of January. Prezence parent company Primedia has appointed Manny Texeira as acting CEO effective 1 March, while Chris Vermeulen has been appointed Chief Operating Officer for the company effective immediately.
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
A warm and fuzzy welcome for new employees at Prezence Digital; Joe Public smells the coffee; Baileys goes 3D in Africa; and Nike gets the boot.
MarkLives and well respected marketing and media commentator and editor Louise Marsland have teamed up to launch an exciting new market intelligence resource to the advertising, media and marketing communications industry in Southern Africa.
TREND. brings together the research savvy of Marsland with MarkLives’ cool and sexy take on the modern advertising world. TREND. launched this morning at trendlives.info and will focus on trend forecasting, in-depth reports, insight and analysis relevant to the broader marketing industry.
The site will serve as a central curated resource for local and international marketing and media research as well as create its own unique in-depth reports that sources and charts influential modern trends marketers and their agencies need to note.
As with MarkLives, TREND. will will offer its content free of charge, and will be supported by site and report sponsors. Ornico, Quirk, Machine Agency, 60layersofcake Cape Town and John Brown Media are the founding landing page sponsors for the site.
The first in-depth Dissect report to be published on TREND. focuses on socialising the enterprise. Compiled by Marsland and sponsored by Quirk, the report, which runs to over 11 000 words, sets forth the effects of a socialised consumer base on the modern enterprise. Content is broken in readily digestible pieces for the busy executive.
Social media is not about a suite of social networks and tools writes Marsland. “It is now about the social enterprise, the brand that integrates social across all platforms of engagement. It is about living social.”
Prezence, the digital agency part-owned by Primedia, has always been proud of its ability in the mobile space, says CTO Tim Bishop, and now, with the appointment of CEO Prakash Patel, it is able to provide a full range of strategic digital solutions to clients.
Mobile marketing is in its infancy as it struggles with usability, measurement and education – yet all bets are it’s going to be big. By Herman Manson