BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
Tag archives: mobile advertising
Txt the people
Mobile marketing is in its infancy as it struggles with usability, measurement and education – yet all bets are it’s going to be big. By Herman Manson
New competition for ad agencies aim to demystify mobile ad jargon
Vodacom Mobile Media has launched the Vodacom Mobile Advertising (MAD) Challenge, specifically designed to educate, inform and entertain advertising and media agencies about the power of mobile advertising through interaction with mobile platforms and services.