Mobile marketing is in its infancy as it struggles with usability, measurement and education – yet all bets are it’s going to be big. By Herman Manson
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New competition for ad agencies aim to demystify mobile ad jargon
Vodacom Mobile Media has launched the Vodacom Mobile Advertising (MAD) Challenge, specifically designed to educate, inform and entertain advertising and media agencies about the power of mobile advertising through interaction with mobile platforms and services.