New competition for ad agencies aim to demystify mobile ad jargon
Vodacom Mobile Media has launched the Vodacom Mobile Advertising (MAD) Challenge, specifically designed to educate, inform and entertain advertising and media agencies about the power of mobile advertising through interaction with mobile platforms and services.
“The very pace at which the mobile arena has grown is its undoing. It has simply developed too quickly, leaving us unsure of what cellphones can offer not only in terms of personal use, but particularly as a marketing medium,” says Rick Joubert, head of Vodacom Mobile Advertising. “The vast majority of advertising and media agencies know the facts and figures about the rise and rise of the mobile market. And they have a basic understanding of the marketing opportunities. But they will never understand the real power of the medium that lies in their target market’s hands until they experience it for themselves. The MAD Challenge will allow them to do just that.”
Participants register to play and over the campaign period take part in a series of missions that simultaneously educate them about the various mobile advertising propositions offered by Vodacom and at the same time demystify the jargon.
Players compete for a range of exciting prizes worth more than R500 000, including iPhones, idyllic holidays in Mauritius and Zanzibar as well as mobile media spend.
For more information, and to register to participate, go to the website www.madchallenge.net, the mobisite www.vodacom.me/mad or simply SMS MAD to 33998 (R1.50 per SMS).