Prezence, the digital agency part-owned by Primedia, has always been proud of its ability in the mobile space, says CTO Tim Bishop, and now, with the appointment of CEO Prakash Patel, it is able to provide a full range of strategic digital solutions to clients.
Tag archives: online
The death of the music store
If you look carefully, you can already see the beginning of the end of the music store as we know them in South Africa, writes ARTHUR GOLDSTUCK in the first of a series on the future of music.
The people want to overthrow the ad tracker
You have every reason to be paranoid about your privacy in a digital world, says Dominic White, a security consultant at SensePost and self-proclaimed ‘argumentative Catholic hacker geek’, known under the pseudonym ‘Singe’ online. White was a speaker at ITWeb’s Security Summit recently held in Sandton, where he discussed the politics and technology around online privacy.
[Netprophet 2011] African ecommerce market has a long way to go
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online – the magic figure which constitutes the tipping point for digital retail growth (in SA, ecommerce has a 0.4% share of the retail market, while in countries such as Egypt and Nigeria, the figure stands at 0.01%). No wonder, then, that the ecommerce market in Africa hasn’t bloomed.
Looking at these numbers, many international ecommerce plays have shifted investment in the African market 5-10 years down the line. But where others fear to tread Oliver Rippel, CEO ecommerce Africa & Middle East at MIH, sees opportunity and first-mover advantage.
Banking from their cellphones
Research released by The World Wide Worx shows that the number of people banking from their cellphones has exceeded that of people banking from their PCs in South Africa, with more than a quarter of bank customers turning to their cellphones for services ranging from informational transaction types such as balance enquiries to financial transaction types which include account payments.
As budgets dry up online looks up
Despite the global financial slowdown – as nice a way of saying ‘global recession’ as anybody and CNN has been able to come up with – at least one marketing medium will expand its share of the revenue pie, even as others prepare to face cutbacks and closures.
After online ad revenue grew 24% in 2006, 27% in 2007 and 32% in 2008, World Wide Worx researcher Arthur Goldstuck predicts it will grow 32% in 2009. This will see revenue jump from R319 million in 2008 to R419 million this year.
The brands you never thought you would see on the Internet – but did
Lucky Star is one of those iconic consumer brands we all know and, well, know. Given that so many consumer brands still choose to give the Internet a miss I think its fantastic that Lucky Star has ventured online, not only with a website (basic but a start), but an online ad campaign that gets the brand I never thought I would see on the Internet in sight of South African netizens.
Surprise. Delight. Entertain.
The web delivers what ad land seems to have forgotten by Mandy de Waal