by Siwe Thusi. Hi, I’m Siwe, the CA(SA) lost gleefully in the world of advertising as a creative.
Tag archives: roi
Masterclass Notes: Marketing return on investment
by Johanna McDowell. This time, it was the turn of Prof Nicola Kleyn, dean of GIBS, to discuss return on investment for marketers.
The Ad Contrarian: Return on ignorance
by Bob Hoffman (@adcontrarian) Let’s pretend for a minute that we can measure ROI for advertising.
Demystifying the CTR vs. CPA debate
MarkLives asked Michelle Pearman, a media planner at Digivox, to discuss what determines a successful online media campaign. Here Pearman tries to demystify several metrics used for measuring the success of your online campaign and weighs which one brings you closer to meeting your marketing objectives.
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In a world of measurable marketing initiatives, what exactly constitutes a successful campaign? You design a great ad. People click on it. Objective met? Unlikely.
CTR (Click-Through-Rate) has been considered the benchmark for many years surrounded by debates on what constitutes a good CTR. Is this a discussion worth having?
If the objective is to sell tickets to an event, wouldn’t you care more about how many tickets you sold, and what the return on investment on your marketing buck is?
Surprise. Delight. Entertain.
The web delivers what ad land seems to have forgotten by Mandy de Waal