by David Alves. There seems to be a glimmer of hope when it comes to transparent measurement.
Tag archives: measurement
The Real McCoy: What companies may learn from politics
by Sean McCoy. Politics sets the scene for a discussion on the power of measurement and numerical scoring.
#trendMARK: The future of measuring communication effectiveness
a trendMARK feature by Francois van Dyk. There is a revolution around the corner facing PR and communications professionals, as modern, more reliable effectiveness measurement standards are introduced.
Demystifying the CTR vs. CPA debate
MarkLives asked Michelle Pearman, a media planner at Digivox, to discuss what determines a successful online media campaign. Here Pearman tries to demystify several metrics used for measuring the success of your online campaign and weighs which one brings you closer to meeting your marketing objectives.
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In a world of measurable marketing initiatives, what exactly constitutes a successful campaign? You design a great ad. People click on it. Objective met? Unlikely.
CTR (Click-Through-Rate) has been considered the benchmark for many years surrounded by debates on what constitutes a good CTR. Is this a discussion worth having?
If the objective is to sell tickets to an event, wouldn’t you care more about how many tickets you sold, and what the return on investment on your marketing buck is?