by Carey Finn. The MD of Capacity Relations speaks to us about the changing nature of PR in SA — and how her agency has handled it.
Tag archives: pr
New matchmaking service for brands, PR professionals
by Herman Manson. marcusbrewster’s service will match a curated pool of comms professionals with brands requiring such expertise short-term.
#CannesLions: Outdoor, Design Lions for South Africa
by MarkLives. South Africa walked off last night with one Lion in Design and one Campaign Lion in Outdoor. Congrats to all!
Dissident Spin Doctor: Innovation in PR — so what’s the deal?
by Emma King. So what is the answer? How should we be innovating?
Dissident Spin Doctor: Why isn’t PR innovating?
by Emma King. Why isn’t the public relations industry in South Africa innovating more?
Fair Exchange: Marketing and PR — working in isolation or in tandem?
by Erna George. The question, however, is not should they but do they?
#TheFutureByDesign: The future of public relations
by Rachel Irvine. PR is heading into a crisis, and it’s not the economy — it’s the sorry state of tertiary institutions.
Marrying PR and social, new agency shoots up in a year
by Herman Manson (@marklives) Where do journalists go as their industry divests from original content? To industry doing the exact opposite, of course — like marketing, to be exact. Tom Manners and his business Clockwork Media are an apt example.
Cannes Lions 2014: SA gets three Promo & Activation Lions bronzes
The International Festival of Creativity, Cannes Lions, has held the first of its four awards nights, announcing this year’s winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories. Two bronzes went to FCB South Africa (Johannesburg) for Coca-Cola and the third bronze to TBWA Hunt Lascaris for Tiger Brands.
#trendMARK: The future of measuring communication effectiveness
a trendMARK feature by Francois van Dyk. There is a revolution around the corner facing PR and communications professionals, as modern, more reliable effectiveness measurement standards are introduced.