by MarkLives (@marklives) Winners of the Product Design, Creative Effectiveness, Design, Digital Craft, Outdoor and PR Lions were announced at the 63rd International Festival of Creativity on Tuesday evening, 21 June 2016. South Africa walked off with one Lion in Design and one Campaign Lion in Outdoor. Congrats to all!
On Monday night, 20 June, South Africa had 33 of the 91 winning entries in the Radio category, including the Grand Prix. SA also produced winning work in Print & Publishing and Promo & Activation.
Product Design
From the 540 entries received for Product Design, 11 Lions were awarded. The Grand Prix went to “Jacquard” for Google, by Google Creative Lab, London.
Creative Effectiveness
From 109 entries in Creative Effectiveness, 13 Lions were awarded and the Grand Prix went to “Monty’s Christmas” for John Lewis, by Adam & Eve DDB, UK.
Digital Craft
Winners of the new Digital Craft Lions, carved out of the craft categories from the Cyber and Mobile Lions, were also announced. There were 1148 entries from which 50 Lions were awarded. The inaugural Grand Prix went to “Because Recollection” for Because Music by 84.Paris, France.
Design
Design received 2856 entries and 104 Lions were awarded. The Grand Prix went to “Life is Electric” for Panasonic, by DENTSU INC, Tokyo.
South Africa’s Design Lion
Lion |
Title |
Client |
Product |
Entrant company |
Agency |
Category |
| Bronze Lion | I AM MUSLIM | PASSOP | TBA | NATIVE VML Cape Town | NATIVE VML Cape Town | B01 (Posters) |
Outdoor
From 5367 Outdoor entries, 129 Lions were awarded. The Grand Prix went to “Brewtroleum” for Heineken New Zealand, by Colenso BBDO.
South Africa’s Outdoor Campaign Lion
Lion |
Title |
Client |
Product |
Entrant company |
Agency |
Category |
| Bronze Lion Campaign | TECHNICALLY HAIRSTYLE | Volkswagen South Africa | Volkswagen Genuine Parts | Ogilvy & Mather Cape Town | Ogilvy & Mather Cape Town | B08 (Cars & Automotive Products & Services) |
| Bronze Lion Campaign | TECHNICALLY DOG | Volkswagen South Africa | Volkswagen Genuine Parts | Ogilvy & Mather Cape Town | Ogilvy & Mather Cape Town | B08 (Cars & Automotive Products & Services) |
| Bronze Lion Campaign | TECHNICALLY SUPERHEROES | Volkswagen South Africa | Volkswagen Genuine Parts | Ogilvy & Mather Cape Town | Ogilvy & Mather Cape Town | B08 (Cars & Automotive Products & Services) |
PR
Finally, from a total of 2225 entries in PR, 84 Lions were awarded. The Grand Prix went to “The Organic Effect” for Coop by Forsman & Bodenfors, Sweden.
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