by Leigh Tayler. WTF aren’t there more CMOs, brand managers and marketers like Fernando Machado in the world or, more specifically, in South Africa?
Tag archives: Creative Effectiveness
Media Redefined: The dangerous new power of media agencies
by Martin MacGregor. The priority of efficiency over effectiveness is something that has been bothering me since I’ve been adland — and it’s getting worse.
Brands & Branding: ROR— the (not so) new marketing imperative
by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.
#MRW: Hyper-relevant future • SA shoppers • Creative effectiveness
Cheryl Hunter’s weekly wrap of the latest market and consumer research.
Dude, just move me… and I’ll buy
by Gau Narayanan. Let’s look at what kind of work works before I try and explain why it does and the implications for marketers and agencies.
Back2Basics: Creativity in B2B? Now there’s a challenge!
by Mark Eardley. Extraordinary the Volvo Trucks Live Tests ads may be but did they move the metal? Nobody’s saying.
#CannesLions: Outdoor, Design Lions for South Africa
by MarkLives. South Africa walked off last night with one Lion in Design and one Campaign Lion in Outdoor. Congrats to all!
Media Redefined: Media Loeries — in defence of the effective gimmick
by Martin MacGregor. If a brilliant idea is executed, and nobody sees it, is it still brilliant?
Green Sky Thinking: Doing well by doing good
by Colwyn Elder (@colwynelder) Of note is that the UK’s IPA Effectiveness Awards has recently announced a new category prize in 2016 to recognise those commercial campaigns that generate not only economic value, but also value to society.
Cannes Lions 2014: SA gets three Promo & Activation Lions bronzes
The International Festival of Creativity, Cannes Lions, has held the first of its four awards nights, announcing this year’s winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories. Two bronzes went to FCB South Africa (Johannesburg) for Coca-Cola and the third bronze to TBWA Hunt Lascaris for Tiger Brands.