WTF?! Where are all the Fernandos at?

by Leigh Tayler. WTF aren’t there more CMOs, brand managers and marketers like Fernando Machado in the world or, more specifically, in South Africa?

Media Redefined: The dangerous new power of media agencies

by Martin MacGregor. The priority of efficiency over effectiveness is something that has been bothering me since I’ve been adland — and it’s getting worse.

Brands & Branding: ROR— the (not so) new marketing imperative

by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.

Green Sky Thinking: Doing well by doing good

by Colwyn Elder (@colwynelder) Of note is that the UK’s IPA Effectiveness Awards has recently announced a new category prize in 2016 to recognise those commercial campaigns that generate not only economic value, but also value to society.

Cannes Lions 2014: SA gets three Promo & Activation Lions bronzes

The International Festival of Creativity, Cannes Lions, has held the first of its four awards nights, announcing this year’s winners in the Creative Effectiveness, Direct, Promo & Activation and PR categories. Two bronzes went to FCB South Africa (Johannesburg) for Coca-Cola and the third bronze to TBWA Hunt Lascaris for Tiger Brands.

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