by Leigh Tayler. WTF aren’t there more CMOs, brand managers and marketers like Fernando Machado in the world or, more specifically, in South Africa?
Tag archives: WTF?!
“2020” — WTF?!
by Leigh Tayler. As each day of 2020 ticks by, it seems a new WTF?! moment springs up like some sort of grotesque jack-in-the-box.
#CoronavirusSA: “Virtual meetings” — WTF?!
by Leigh Tayler. Much has changed in a mindbogglingly short period of time, and one such thing is my latest WTF?! moment — the virtual meeting.
#CoronavirusSA: “Global pandemic brief” — WTF?!
by Leigh Tayler. At what point does a brand’s engagement on an issue become exploitative? My latest “WTF?! moment”.
“I want to win a Gold Lion” — WTF?!
by Leigh Tayler. My latest “WTF?! moment”: when someone — be it a client or agency person — glibly states that they want a campaign that *will* win a Gold Lion.
“Make it go viral” — WTF?!
by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.