by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.
by Mongezi Mtati (@Mongezi) “Can you make us go viral?” That’s what some clients still ask whenever we talk about social media and interacting with brand evangelists. It’s a popular buzzword and every brand wants a piece of it. However, going viral, though great for the ego, is often short-lived and may not cause a long-term impact and organise your customers into a community.
by AdLip (@adliptweet) Since its release, ‘Embrace Life’ has exploded around the world with its positive message encouraging people to wear their seat belts. The “always wear a seatbelt” ad quickly became a worldwide viral smash, gathering over 11.8 million views on YouTube alone in t10 months, along with international wins.