by Jabulani Sigege. Pop culture isn’t something that can just be marketed as if you’re selling a can of soup.
Tag archives: brand strategy
@me: Should brands speak in the first person?
by Nicole van Wyk. I can’t be the only one who’s been irked by the recent surge of brands online speaking in the first person.
Adnalysis: Strategy no longer about positioning statements, platforms
by Bogoshi Motshegwa. There’s more to strategy than just holding your breath until the last slide is presented.
Adnalysis: Why I’ve left advertising strategy
by Bogosi Motshegwa. I’ve not left advertising (no-one ever does); I’ve left agency strategy.
Fair Exchange: Tough times for brands — stop the panic
by Erna George. You’ve just lost market leadership, your volume is down 10% and your competitor’s just launched a winning range at a discount… Panic, persevere or prevail?
Adnalysis: Brand strategists, don’t blink
by Bogosi Motshegwa. Things and ways of doing things keep changing all the time, and there’s always a better way. This is true for brand marketing, too.
Adnalysis: Strategy is creativity before creativity
by Bogosi Motshegwa. However you refer to strategy, in itself it is creativity. Yet the lack of respect for it is astonishing.
Adnalysis: How strategists may help brands be important
by Bogosi Motshegwa. Strategists are well-empowered to give direction to ensure that brands play a far more important role than just selling.
Adnalysis: SA ad strategies too weak and average
by Bogosi Motshegwa. We need more strategies that help push brands outside of what is expected, especially within their respective categories.
Ad Exec: Lead with perspective
by Tom Fels. There is an adage that sometimes you just ‘can’t see the woods for the trees’.