by Bogosi Motshegwa. Today, being part of a large agency holding network doesn’t offer what it used to and, for clients, it’s becoming more and more expensive to be so aligned.
Tag archives: by Bogosi Motshegwa
Adnalysis: From customer centricity to customer practicality
by Bogosi Motshegwa. To be a bigger brand and a leader in any category, you need to lift customer or consumer expectations.
Adnalysis: Strategy no longer about positioning statements, platforms
by Bogoshi Motshegwa. There’s more to strategy than just holding your breath until the last slide is presented.
Adnalysis: Why I’ve left advertising strategy
by Bogosi Motshegwa. I’ve not left advertising (no-one ever does); I’ve left agency strategy.
Adnalysis: Brand strategists, don’t blink
by Bogosi Motshegwa. Things and ways of doing things keep changing all the time, and there’s always a better way. This is true for brand marketing, too.
Adnalysis: How rigid should a brand positioning be?
by Bogosi Motshegwa. What happens when a brand is positioned in such a way that it limits or stifles its availability or distribution and accessibility to people?
Adnalysis: How to build or kill a brand quickly — the formula
by Bogosi Motshegwa. Building a brand takes more than poetic words and pretty pictures.
Adnalysis: Running a business is a marathon — so, too, is brand-building
by Bogosi Motshegwa. Working within organisations that are trying to run their business and build their brands has given me insight into the parallels between this and marathon-running.
Adnalysis: Agile brand marketing is essential in today’s world
by Bogosi Motshegwa. Having long-term goals is not sufficient; we need to have agile, flexible and nimble short-term goals.
Adnalysis: Customer-centricity — still the best place to start innovating
by Bogosi Motshegwa. Central to all things brand-marketing related should be people.