by Andrew Mackenzie. We will almost certainly wake up tomorrow with a new platform, feature, or app. How will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?
Tag archives: brand positioning
Adnalysis: How rigid should a brand positioning be?
by Bogosi Motshegwa. What happens when a brand is positioned in such a way that it limits or stifles its availability or distribution and accessibility to people?