by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
Tag archives: marketing technology
Clicks ’n Tricks: Time to dump the data management platform?
by Charlie Stewart. The marketing industry’s got itself into a tech-induced fankle of late.
Technology — the challenge for marketers
by Andrew Mackenzie. We will almost certainly wake up tomorrow with a new platform, feature, or app. How will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?