by Charlie Stewart. We marketers continue to think we’re the only people who should be trusted to handle the complex process of customer acquisition.
by Charlie Stewart. Merchants may wish to take note of Facebook’s chequered history before rushing to embrace Facebook Shops.
by Charlie Stewart. One glimmer of silver that’s giving me hope is that we may be close to finding a vaccine for the scourge that is fake news.
by Charlie Stewart. While some fixate on toilet paper, most of us are calling for more info on covid-19’s spread — and it’s an issue laden with complexity.
by Charlie Stewart. Google’s finally given in and agreed to kill third-party cookies.
by Charlie Stewart. One of the greatest challenges facing advertisers today is the effective incorporation of technology into campaign execution.
by Charlie Stewart. Simon Peel, Adidas global media director, made a startling but refreshing confession during a talk at the EffWeek conference mid-October 2019.
by Charlie Stewart. I thought it’d be useful to offer some pointers as to what constitutes a winning award submission.
by Charlie Stewart. Increasingly, it appears that our obsession with collecting cookies is going to bite us — and I’m not just referring to the travails of Google, Facebook and other tech titans.
by Charlie Stewart. The marketing industry’s got itself into a tech-induced fankle of late.