by Charlie Stewart. One of the greatest challenges facing advertisers today is the effective incorporation of technology into campaign execution.
Tag archives: customer first
Gestalt: Cultivating a customer-first culture for success
by Leeya Hendricks. What are the blockages keeping organisations from actually manifesting customer-centricity, not merely strategising about it?
Gestalt: Martech and ‘marchitecture’ — customer first
by Leeya Hendricks. To what extent has tech, used to enable an end-to-end engagement, made you feel truly integral to the entire journey?
Gestalt: Elevating customer success
by Leeya Hendricks. In launching “Gestalt” and staying true to my column focus, it would come as a natural segue to start by discussing and putting the customer first for sustainable business success.