by Leeya Hendricks. We love a good acronym, we IT professionals. And, as it happens, the ‘enterprise experience’ space is abuzz with them.
Tag archives: by Leeya Hendricks
Gestalt: Rethinking what customers want & are willing to share in return
by Leeya Hendricks. Self-storing/transformer furniture provides fascinating case studies of a new generation of successful data-gathering products.
Gestalt: Coopetition vs attrition — it’s about the customer!
by Leeya Hendricks. A collaborative partnership isn’t simply a response to the power of competition; it recognises the power of the customer to take their business elsewhere.
Gestalt: Coordination, connection of marketing insights to lead growth
by Leeya Hendricks. Break on through — marketers must overcome organisational data barriers to lead business growth.
Gestalt: How to become truly, madly, deeply customer-obsessed
by Leeya Hendricks. It begins with identifying the customer’s needs, wants and problems.
Gestalt: The importance of customer-centric marketing
by Leeya Hendricks. Customer-centricity is a major departure from traditional marketing approaches led by product and brand.
Gestalt: Customers — key to unlocking an exciting new time in marketing
by Leeya Hendricks. Various other disciplines are enabling marketing, influencing its future direction and enhancing its impact.
Gestalt: Managed digitalisation to reduce customer churn
by Leeya Hendricks. Digital transformation is a must for continued survival but a great risk is its potential to disrupt customer relationships.
Gestalt: Chief marketing/customer officer role — one & the same?
by Leeya Hendricks. Is this a welcome segue into a new customer-centric age, or a worrying miscalculation of what marketing is and does?
Gestalt: Cultivating a customer-first culture for success
by Leeya Hendricks. What are the blockages keeping organisations from actually manifesting customer-centricity, not merely strategising about it?