by Leeya Hendricks. Break on through — marketers must overcome organisational data barriers to lead business growth.
Tag archives: shopper marketing siloes
The Sell: What shopper marketing must learn from digital
by Mimi Nicklin (@MimiNicklin) Do you remember a few years ago, when “digital” was this new and confusing discipline that everyone wanted a piece of but no one knew how? The cycle (of early-days ignorance) is starting again, except this time it’s shopper marketing that is the scary dragon looming at the agency front door.