by Leeya Hendricks. Digital transformation is a must for continued survival but a great risk is its potential to disrupt customer relationships.
Tag archives: customer relationship management
[Digital Grandad] ‘Word of Mouth’ replaced with ‘Word by Click’
by @DigitalGrandad1. Just as in our real life where a customer walks away from your company with an opinion they’re likely to share with friends and family, the increasing digitisation of South Africa now means that they’re also likely to share that opinion on their digital platform like Twitter, Facebook, blogs, forums and more.