by Leeya Hendricks. It begins with identifying the customer’s needs, wants and problems.
Tag archives: customer-focused
Brand Politics: Voters as heroes and the art of brand loyalty
by Alistair Mackay (@almackay) How do our political brands get such fervent support, even in the absence of tangible products and services and, in some cases, poor or skewed records of delivery? If private sector brands could illicit such customer loyalty, their marketing directors would retire at 40 — rich, happy and fulfilled.