by Mimi Nicklin. Stilted content at speed doesn’t sell, whatever medium we put them on. Stories do.
Tag archives: storytelling
An Accountant in Adland: The greatest storyline ever told [S2 E1]
by Siwe Thusi. For me, strategy is storytelling, and plot twists are ultimately insights that change the course of storylines.
Always Learning: Why storytelling matters to marketers
by Kirsten Dewar. Stories are way more powerful than information because of the way the human brain works and learns.
#AgencyFocus: Speaking to South Africans in a South African way
by Sabrina Forbes. “It’s been a long time coming for South Africans to really start telling their own stories properly,” says Wayne Flemming of BRANDTRUTH//DGTL.
Stan Lee & Spike Lee — the power of nuance in narrative
by Ismail Jooma. The best strategists can identify and translate an insight into a narrative that’s not only relevant to the consumer but imbued with nuance.
Brands & Branding: The (post)modern brand as representation
by Christo van der Westhuizen. What, actually, is a postmodern brand in a late capitalist society?
Headspace: Storytelling & your evolving brand’s narrative
by Tenielle Maris. Why all the sudden hype around brand storytelling?
Brands & Branding: You Tolkien to me?
by Christo van der Westhuizen. The recycling of true stories in postmodern marketing theory and praxis.
Anton Visser and Zayd Halim launch Patriot
by Herman Manson. Anton Visser on what’s gone wrong with the production-company model, changing business and what Patriot brings to the market.
On My Mind: No story? Good luck with that brand
by Jerry Mpufane. Since the beginning of time, humanity has had a profound need to make friends and to connect. Storytelling enables that.