by Erik du Plessis. Advertising creates a new reality which adds to the value of the brand and even the experience of consuming the brand.
Tag archives: Brands & Branding 2016
Brands & Branding: Curiosity, problem-solving & creativity
by Rhiannon Rees. In a world that insists more and more on creative solutions, curiosity is even more essential to problem-solving.
Brands & Branding: Clichés vs meaningful company values
by Elsa Gouws. Employees, for the most part, just don’t know what to do with such generic brand values…
Brands & Branding: You Tolkien to me?
by Christo van der Westhuizen. The recycling of true stories in postmodern marketing theory and praxis.
Brands & Branding: Made in… which country?
by Ailsa Wingfield. Just as David slew Goliath, many local companies have not only survived the multinational competition but thrived.