by Megan Power. Reaching a call-centre person — a living, breathing and accountable human being — is often still first prize.
Tag archives: Uber
Shelf Life: Grey creates Uber’s first local campaign
Uber SA ads launch with laughter, Ella instant cappuccino on shelf, and Firestone’s summer karaoke in a kombi — Cheryl Hunter’s weekly pick!
Brands & Branding: Clichés vs meaningful company values
by Elsa Gouws. Employees, for the most part, just don’t know what to do with such generic brand values…
Motive: Adland can transform using Uber’s on-demand model
by Mpange Chapeshamano. Here’s a practical guide that we as an industry can apply to encourage radical transformation (without the need for legislation).
Tech Speak: Growth hack or die!
by Mike Sharman. A mindset shift is required to ensure that your brand survives the digital cull.
Uber — not a taxi as you know it
by Herman Manson (@marklives) [SPECIAL OFFER FOR MARKLIVES READERS!] Uber, a mobile app that connects passengers with private drivers licensed to carry passengers, has recently set up in Johannesburg, Cape Town and Durban in its first foray into African markets.