The Power Report: When it’s just too much effort

by Megan Power. You’d expect that making life easier would be top of mind for every interaction and touchpoint on the customer journey.

The Real McCoy: Focus on people, get results that matter

by Sean McCoy (@TheRealMcCoyTRM) The recent acquisition by Brait of 80% of Virgin Active for a sum of £682m (R12.2bn) puts into perspective the value of the Virgin brand and the particular impact of its unique corporate culture, embodied in the founder himself, Sir Richard Branson.

The Word: Proceed with caution — customer ahead

by Mongezi Mtati (@Mongezi) More often than not, when brands launch new products, they tend to want to reach out to the ‘influential’, to the people with a large following. In my less-than-humble opinion, the general perception is still the notion that megaphones increase market share.

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