by Mike Silver • Tags •

Brand Experience: Evaluating experiences — learn from robots

by Mike Silver. Isn’t it about time big brands adopted an online startup mindset when it comes to engagement?

by Mike Silver. Previously ‘x’ has included flash mobs, vending machines and the elusive other Vs (viral video). Today, VR is it for brand teams.

by Mike Silver. Isn’t it about time we start joining the dots from head, to heart, to wallet before it’s too late?

by Mike Silver. Here’s a sponsorship playbook that should help ensure that the ‘you know what’ doesn’t hit the fan.

by Mike Silver. Global games need more hard-hitting global campaigns to realise gold from expensive investments.

by Mike Silver. One of the most powerful things a mentor once said to me is, “No is a full sentence.”

by Mike Silver. Up until very recently, agencies were grouped together in neat little acronym boxes: BTL, ATL or TTL.

by Mike Silver. We’re already seeing brand experience sitting at the heart of more and more communication strategies moving forward.

by Mike Silver. Let’s explore how agencies and brands may still deliver meaningful brand experiences, even with an uncomfortably tight waistband.

by Mike Silver. It’s critical for Brand SA that the hospitality industry gets its service in order before the next barmy army wave descends.