by Herman Manson. Until recently, the sponsorship industry was all about getting onto signage and maximising media exposure.
Tag archives: sponsorship
Brand Experience: Leveraging the home-ground for sponsorships
by Mike Silver. Global games need more hard-hitting global campaigns to realise gold from expensive investments.
Media Redefined: Sponsors and the search for hard-working donkeys
by Martin MacGregor. I was reminded recently of a well-known Aesop’s Fable which illustrates for me the potential opportunities and dangers of sponsorship.