by Struan Campbell. Here are my expectations for the sport sponsorship industry in South Africa this year.
by Charlie Mathews. These two brave brands are working together to make South Africa a safer, more-inclusive place to live in.
by Warren Moss. When you think sponsorships, it’s always B2C that comes to mind. But this particular perspective needs to change.
by Herman Manson. Until recently, the sponsorship industry was all about getting onto signage and maximising media exposure.
by Mike Silver. Global games need more hard-hitting global campaigns to realise gold from expensive investments.
by Oresti Patricios (@orestaki) Tracker, the stolen-vehicle tracking company, has decided to get involved in cycling, and there appears to be sound thinking behind this “Ride Free” sponsorship programme that takes an holistic approach, not just focusing on the ‘stars’ of the sport but also on the general public and newcomers.