by Struan Campbell. Here are my expectations for the sport sponsorship industry in South Africa this year.
Tag archives: sports sponsorship
Behind Exclusive Books’ deal with the Jozi Cats
by Charlie Mathews. These two brave brands are working together to make South Africa a safer, more-inclusive place to live in.
Sponsorship as a B2B marketing tactic
by Warren Moss. When you think sponsorships, it’s always B2C that comes to mind. But this particular perspective needs to change.
Leveraging the sponsorship industry
by Herman Manson. Until recently, the sponsorship industry was all about getting onto signage and maximising media exposure.
Brand Experience: Leveraging the home-ground for sponsorships
by Mike Silver. Global games need more hard-hitting global campaigns to realise gold from expensive investments.
Ad of the Week: An epic ride for Tracker
by Oresti Patricios (@orestaki) Tracker, the stolen-vehicle tracking company, has decided to get involved in cycling, and there appears to be sound thinking behind this “Ride Free” sponsorship programme that takes an holistic approach, not just focusing on the ‘stars’ of the sport but also on the general public and newcomers.