by Warren Moss. When you think sponsorships, it’s always B2C that comes to mind. But this particular perspective needs to change.
Tag archives: b2b
Global Headline Makers: Christoph Becker, US
by Mark Tungate. Find out how Gyro CEO and CCO, Christoph Becker, and his network are transforming perceptions of B2B ad agencies and advertising.
B2B: A Game of Clones? Here’s why it pays to be different
by Mark Eardley. If you’re a B2B clone, a low price is the only competitive advantage you have.
Motive: The rise of the full-service B2B agency
by Warren Moss. In the agency race to be the jack-of-all disciplines, you invariably run the risk of mastering none.
Local agency disrupting global B2B sector
by Herman Manson. Demographica turns 10 years old in November 2016, but it’s only existed as a proper agency for three.
HR Future shows the way for B2B publishers
A small independent business-to-business (B2B) publisher is leading the way in the B2B publishing segment with its innovative multimedia approach to publishing. HR Future publisher Alan Hosking has embraced the potential for significant cost savings and an increased footprint (and ABC circulation) that digital editions hold for B2B publishers.
HR Future has achieved an ABC-certified circulation of 15 468 for the period April 2010 to June 2010, up from 9733 in the corresponding previous period, of which 13 428 come in the form of digital editions.