by Lauren Durant. Now, more than ever, marketers have to find ways of engaging with customers to build brand loyalty and avoid product switching.
Tag archives: experiential marketing
OLC’s simple symmetry for success
by Kim Penstone. What is the TV ad of the future? Jerome Cohen of OLC is placing his bets on experiences.
Motive: How (not) to serve up a brand experience
by Mike Silver. It’s critical for Brand SA that the hospitality industry gets its service in order before the next barmy army wave descends.
Motive: Experiential marketing and social media — a dynamic duo
by Amahle Madlala. In uncertain economic times, brands are always looking for more ways to stand out.
Stretching experiential marketing
by Herman Manson (@marklives) Stretch, an experiential marketing agency launched in 2009 by Mike Silver, is one of a number of smaller agencies hoping to raise its profile and growth curve by stepping into the space opened up for independent agencies through the effective vacuuming job by WPP and Publicis Groupe.