by Kim Penstone. What is the TV ad of the future? Jerome Cohen of OLC is placing his bets on experiences.
by Oresti Patricios. imagineNATION Alliance and Giant Films continue Ballantine’s content-driven campaign with a TVC featuring Black Motion.
by Oresti Patricios (@orestaki) Ballantine’s Scotch Whisky is a brand that has used an imaginative, cross-market, brand-building campaign to create an image that is fresh, new and in tune with the modern generation. The slogan is “Stay True,” and this refers initially to the idea that Ballantine’s respects its roots.