by Kim Penstone. It’s almost serendipitous that the advertising and music industries have aligned to create a new marketing model.
Tag archives: Arcade Content
Ad of the Week: Carpe diem
by Oresti Patricios. NATIVE VML and Arcade Content have created a Standard Bank campaign to lift South Africans out of the doldrums.
One Show: South Africa’s additional 2 Golds, 2 Silvers and 4 Bronzes
by MarkLives. With another two Gold, two Silver and four Bronze Pencils, South Africa is ranked 13 by country overall and first by country in Radio.
Ad of the Week: Ballantine’s ‘gets it’
by Oresti Patricios (@orestaki) Ballantine’s Scotch Whisky is a brand that has used an imaginative, cross-market, brand-building campaign to create an image that is fresh, new and in tune with the modern generation. The slogan is “Stay True,” and this refers initially to the idea that Ballantine’s respects its roots.