by MarkLives (@marklives) NEW YORK: The One Club announced the winners on Friday night, 13 May 2016, for the 43rd Annual One Show Awards in Film, Interactive, Cross-platform, IP, Mobile, Social, UX/UI and Radio. South Africa walked off with two Golds, two Silvers and four Bronzes — in Radio and Film — out of 248 Pencils awarded to 30 countries. REI’s #OptOutside campaign won Best of Show. Congrats to all!
Friday’s 248 Pencils consisted of 73 Gold, 76 Silver, and 99 Bronze; there were eight Best in Discipline winners. Overall, there were 556 Pencils from 35 countries: 149 Gold, 171 Silver and 210 Bronze.
Rankings
- Overall: South Africa is ranked 13th by country. By agency, Openco is joint 92nd; TBWA\Hunt\Lascaris Johannesburg is joint 148th (and joint 349th — MarkLives will be querying this); Ogilvy Cape Town is joint 192nd; 1886 is joint 226th; Ogilvy Joburg is joint 307th; Grid Worldwide and Y&R Cape Town are joint 349th; Ogilvy & Mather South Africa is joint 349th; Arcade Content, King James and Pressure Cooker Studios are joint 446th; Gloo@Ogilvy, Joe Public and Sonovision are joint 570th.
- Radio: South Africa is ranked first by country in Radio. By agency, TBWA\Hunt\Lascaris Johannesburg is ranked second and 1886 fourth.
- Film: South Africa is ranked ninth by country in Film. By agency, Ogilvy Cape Town is joint 80th; Arcade Content, King James, Pressure Cooker Studios and Y&R Cape Town are joint 115th.
- Design: South Africa is ranked ninth in Design. By agency, Openco is joint 15th.
- Print & Outdoor: South Africa is ranked 13th in Print & Outdoor. By agency, Openco is joint 16th and Ogilvy Cape Town is joint 39th.
South Africa’s Radio Pencils
Type |
Company |
Client |
Entry title |
| Gold | FCB 1886 | Cell C | Igugu |
| Gold | TBWA\Hunt\Lascaris Johannesburg | Flight Centre, Student Flights | Travel before its not fun anymore |
| Silver | TBWA\Hunt\Lascaris Johannesburg | Tiger Brands | Sexy Times |
| Bronze | Ogilvy & Mather Johannesburg | Lucozade | Lucozade Energy Drink – Night Before The Project |
| Bronze | TBWA\Hunt\Lascaris Johannesburg | Flight Centre, Student Flights | Beer Fest |
South Africa’s Film Pencils
Type |
Company |
Client |
Entry title |
| Silver | Ogilvy & Mather Cape Town | Volkswagen South Africa | Volkswagen “Moments” |
| Bronze | King James Cape Town Arcade Content + Pressure Cooker Studios |
Sanlam | One Rand Family |
| Bronze | Y&R Cape Town | Jaguar Land Rover South Africa | Non-Genuine Animals |
Other awards
The Martin Agency’s work with long-standing client GEICO played a large hand in three special awards, including Agency of the Year, Client of the Year and the inaugural Penta Pencil, an award given to an agency-brand team that has created stellar work for five continuous years.
Wieden + Kennedy also took home a Penta Pencil for its transformative work with Old Spice.
BBDO won Network of the Year for the second year in a row, with eight different agencies winning Gold Pencils, including Best in Radio (Sancho BBDO in Bogotá) and the first Gold Pencil win from Russia (BBDO Russia Group).
WPP won Creative Holding Company of the Year, with marquee networks Ogilvy, Grey, AKQA and JWT contributing copiously to the winning Pencil count.
The following are the Best in Discipline winners:
- Film: “Shoplifters” for Harvey Nichols by “adam&eveDDB / London + Blink / London + Zenith Optimedia / London + The Mill / London
- Interactive: “Call Brussels” for visit.brussels by “Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels +White / Brussels
- Cross-Platform: “#OptOutside” for REI by “Venables Bell & Partners / San Francisco + Tool of North America / Santa Monica + North Kingdom / Los Angeles + Edelman / San Francisco
- Intellectual Property: “Funtastic Hand” for Cirec Foundation by “Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
- Social: “Taco Emoji Engine” for Taco Bell by Deutsch / Los Angeles
- Mobile: “The world addressed” for what3words by what3words / London
- UX/UI: “Make Up Genius” for L’Oréal Paris by “McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
- Radio: “Learning on the way” for ADN by Sancho BBDO / Bogota
View Friday night’s winners (pdf): 2016 One Show Pencils Friday.
- View Wednesday night’s winners: One Show: Gold, two Silvers and a Bronze for South Africa so far.
- View all the winners: 2016 One Show Pencils All
- Rankings: www.oneshowrankings.com
Updated 17 May 2016
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