Ad of the Week: The power of sudden impact [graphic]

by Oresti Patricios. Y&R Cape Town and Egg Films’s short for Safely Home strikes home hard. Really hard.

2010 hit the reset button in Cape adland

In spite of some turbulence, post Great Recession it turns out that 2010 wasn’t such a bad year for Cape Town’s adland after all. While big account moves in Cape Town were rather limited, agencies are taking the initiative to reinvent their internal processes, in some cases shedding staff and departments, while looking for work coming out of Johannesburg or internationally.

Blood diamonds are forever

Y&R Cape Town produced this campaign for the African Diamond Council. It highlights the ongoing human cost of the illegitimate diamond trade in Africa and is particularly relevant as the Kimberley Process Certification Scheme, the organisation that certifies traded diamonds doesn’t comes from conflict zones, debates certifying diamonds coming from Zimbabwe under the dictatorship of Robert Mugabe.

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