Blood diamonds are forever

Y&R Cape Town produced this campaign for the African Diamond Council. It highlights the ongoing human cost of the illegitimate diamond trade in Africa and is particularly relevant as the Kimberley Process Certification Scheme, the organisation that certifies traded diamonds doesn’t comes from conflict zones, debates certifying diamonds coming from Zimbabwe under the dictatorship of Robert Mugabe.

Creative Team: Executive Creative Director – Clinton Bridgeford Deputy Creative Director – Deanne Longmore Art Director – Ismaeel Chetty Copy Writer – Emily Veitch