by Herman Manson (@marklives) Luca Gallarelli — who took over as MD of Ogilvy & Mather Cape Town in November 2013, following the departure of Gavin Levinsohn for Australia — believes there remains significant areas for growth and expansion at the agency, which employs 300 people and generates between R100–R120 million in annual revenue.
by Herman Manson (@marklives) The annual poll by the MarkLives team amongst South Africa’s leading agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. This set today’s results rather nicely. Which city will play host to the most admired agency an ad execs in the country? Will it be Johannesburg with Joe Public or Cape Town with Ogilvy Cape Town?
It’s always good to know what the boss thinks. Having polled Cape Town’s agency leaders we can now tell what those leading the city’s ad agencies think of their competitors, who they see as effective managers and great creatives, and where they believe their future competition is likely to come from.
by Herman Manson (@marklives) Ogilvy Cape Town MD Gavin Levinsohn is resigning his position at the end of the year to emigrate to Australia, MarkLives has confirmed. The news was announced to Cape Town staff earlier this week.
MarkLives set out to discover which agencies, agency bosses and creative directors other agency execs most admired over the course of the past year.
by Herman Manson Ogilvy & Mather Worldwide has announced the rollout of Social@Ogilvy (@SocialOgilvy), a unit that promises to deliver social media solutions to Ogilvy clients, and which will operate across numerous marketing disciplines such as advertising, direct marketing and public relations. The new unit promises to offer brands a broader and more strategically integrated …
In spite of some turbulence, post Great Recession it turns out that 2010 wasn’t such a bad year for Cape Town’s adland after all. While big account moves in Cape Town were rather limited, agencies are taking the initiative to reinvent their internal processes, in some cases shedding staff and departments, while looking for work coming out of Johannesburg or internationally.
Can Cape Town become to Johannesburg what Austin is to Dallas, Barcelona is to Madrid or San Francisco is to LosbAngeles – not as big, not as industrial but certainly more creative, entrepreneurial and tech-centric? Gavin Levinsohn, CEO of Ogilvy Cape Town asks the question, but already it seems rhetorical.
Ogilvy Cape Town is making a tangible move towards integrating digital skills companywide and across traditional agency silos as ad spend continues its shift online. The agency has rolled out a comprehensive educational initiative with lecturer and digital strategist Dave Duarte, who joins the company to lead its Ogilvy Digital Marketing Academy (ODMA).