a #TheFutureByDesign feature by Dave Duarte. The question is: how do we use our intelligence to create a better future? As an educator, what I am interested in about the future is that it is fairly unpredictable in most ways.
a trendMARK feature by Dave Duarte (@DaveDuarte) What if advertising wasn’t something you saw, but something you used? Let’s unpack digital marketing and the internet of things.
trendMARK contributors touch upon a wide array of subjects and trends that deal with consumers, the reputation economy, technology and the budding 54 market-strong continent that is Africa.
The Ogilvy Digital Marketing Academy (ODMA), an educational initiative between Ogilvy and lecturer and digital strategist Dave Duarte, has celebrated its first year of contributing to the “geekification of the ad industry,” as Duarte had joked it would do when the academy in its current form was first launched in early 2011.
by Herman Manson Ogilvy & Mather Worldwide has announced the rollout of Social@Ogilvy (@SocialOgilvy), a unit that promises to deliver social media solutions to Ogilvy clients, and which will operate across numerous marketing disciplines such as advertising, direct marketing and public relations. The new unit promises to offer brands a broader and more strategically integrated …
by Dave Duarte. On Sunday 1st May 2011, Barack Obama announced that Osama Bin-Laden had been killed. The strike against his compound in Pakistan was not televised, but it was tweeted. The thing is, Al-Qaida was already looking irrelevant after the “Arab Spring” – the social-media enabled revolutions that occurred throughout the Middle-East in early 2011.
Ogilvy Cape Town is making a tangible move towards integrating digital skills companywide and across traditional agency silos as ad spend continues its shift online. The agency has rolled out a comprehensive educational initiative with lecturer and digital strategist Dave Duarte, who joins the company to lead its Ogilvy Digital Marketing Academy (ODMA).
The traditional concept of ‘an industry’ is crumbling away. It presents the perfect opportunity for breaking the rules of marketing and livin’.
Mark Issue 2: Blueprint (to surviving in ad land during a recession)
The forthcoming Net Prophet event (May 14th) will be available free of charge to delegates registering online. The event aims to change the way consumers and professionals alike view the Internet business opportunities currently available to them. One high profile speaker at this year’s event is well known and respected owner of World Wide Worx, …