by Charlie Stewart. SEO’s just harder to work with — and, for that reason, it’s all the more rewarding for those marketers who have the smarts to get it right.
Tag archives: search engine optimisation (SEO)
Dave Duarte joins Ogilvy promising the “geekification of the ad industry”
Ogilvy Cape Town is making a tangible move towards integrating digital skills companywide and across traditional agency silos as ad spend continues its shift online. The agency has rolled out a comprehensive educational initiative with lecturer and digital strategist Dave Duarte, who joins the company to lead its Ogilvy Digital Marketing Academy (ODMA).