Clicks ’n Tricks: The frustrating opacity of customer acquisition

by Charlie Stewart. We marketers continue to think we’re the only people who should be trusted to handle the complex process of customer acquisition.

Clicks ’n Tricks: Performance doesn’t pay off for Adidas

by Charlie Stewart. Simon Peel, Adidas global media director, made a startling but refreshing confession during a talk at the EffWeek conference mid-October 2019.

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